Built across the lane.
Accountable on your side.
Serica Materials is the European procurement partner for China-origin specialty inputs. We qualify producers, map REACH and TARIC position, coordinate documentation, quality control and logistics, and stay your single point of contact. You contract with and pay the producer directly, on a net delivered quote.
Factory-level pricing
European industrial SMEs have historically been priced out of the producer-direct layer — every channel between them and the factory adds a margin before the quote even arrives. Serica opens that layer at the scale European SMEs actually buy at, without the volume thresholds that usually gate it.
A direct line to the producer
European SME buyers rarely speak to the people who actually make the product — the conversation usually stops at a sales desk. Through Serica, technical questions, spec adjustments and change requests go straight to the qualified Chinese producer, while QC, documentation and European-side coordination sit with us in parallel.
We operate on both sides
of the trade lane.
Supplier qualification and scoring. Factory audits and pre-shipment inspection. REACH-mapped sourcing documentation issued in advance of every shipment.
Customs documentation, DG logistics coordination where applicable, claims coordination, and a single European point of contact across the engagement.
A China-side team works with producers on qualification and pre-shipment QC. A Europe-side team works with you on documentation, logistics coordination, and claims. One point of contact across the lane — independent providers we've worked with.
Eight years of cross-lane operations,
distilled into one European point of contact.
- 2018
China-side operations begin
China presence established and initial producer relationships built across primary regions.
- 2020
Supplier qualification framework established
Audit protocols and producer-grading standards formalised across specialty inputs.
- 2022
European compliance systems expanded
EU documentation, REACH and customs pathways consolidated into a reusable compliance layer.
- 2024
Cross-border Optimization
Chinese and European partnerships in place to optimize operating structure.
- 2026
Serica Materials launched
Commercial launch — five clusters in active coverage, open to European buyers.
Why European buyers trust Serica.
Six structural choices that decide what enters the portfolio, what a buyer sees before signing, and how every shipment is run.
Compliance-led, not only price
We don’t only chase price gaps. We open lanes where REACH posture, anti-dumping clearance and producer documentation hold up over multiple cycles — not per-order scrambles.
Direct producer relationships
Your technical and commercial relationship is with the producer — you contract with and pay the producer directly. Serica qualifies the producer and acts as your single point of contact.
Pre-qualified portfolio
Both the materials and the producers are qualified before any buyer inquiry. When you come to Serica you are accessing an existing asset — not initiating a search from cold.
Compliance work, front-loaded
REACH posture, TARIC classification and producer documentation are mapped on Serica's side before you ever ask — in writing on day one, not after a sample is on the water.
Independent verification, on request
Third-party pre-shipment QC is available per lot, so the lot you receive can be inspected by an organisation that works for neither the producer nor Serica.
Continuity by design
Once a grade is qualified on your line, the same packaging, the same dossier format and the same European contact repeat on every reorder. The lane is built to outlast individual shipments.
Portfolio entry is gated,
Notnot granted.
Every segment and SKU passes through the same documented assessment, in the same sequence, every cycle. Serica has amongst the strictest policies and protocols in the industry.
Structural spread confirmed
The category is screened before any supplier is approached. China production share, EU market gap, and price spread are assessed for structural durability. TARIC and REACH position assessed before any SKU enters the programme.
No open regulatory questions
TARIC anti-dumping status verified against the EU trade defence database. REACH posture mapped for the full product family — registration pathway identified. No material goes live with an unresolved regulatory position on record.
Multiple producers per SKU
Factory audit protocol applied to every shortlisted producer. Full documentation batch reviewed on file: CoA, SDS, TDS, and export licence history. Producers scored across five axes — supplier quality, compliance posture, logistics fit, commercial leverage, and strategic fit.
Active coverage is a batch decision
Materials advance into the live portfolio together after a full cohort review — not individually on request, and not ahead of the rest of the wave. The programme log is public; each SKU shows exactly where it sits in the qualification sequence before any buyer contact begins.
How we prove the match — before the first pallet moves.
PRE-PURCHASE · BUYER-SIDEEvery listed SKU carries a specification band. The way we prove it fits your line is a three-tier ladder — you choose the depth. Distinct from out-of-portfolio assessment (a category we don't currently list) and from custom grade development (a variant outside the published band).
Written specification match
Your specification sheet is checked line-for-line against producer-published bands: assay, viscosity, mesh, moisture, residuals. A written match report and the producer's baseline COA are issued before any sample moves.
Reference-sample benchmark
You send us a reference sample of the incumbent grade. We route it — and a producer-side sample — through a qualified EU lab and return a side-by-side delta on the parameters you actually care about, not just the ones on the spec sheet.
Formulation-in-context trial
Working-quantity sample dispatched, tracked, for a live line trial in your formulation. We coordinate producer support on the technical response and hold the documentation package ready before the follow-on order.
A continuous sweep across TARIC, REACH and the supplier network — every cycle.
SWEEP CADENCE · PER PROGRAMME CYCLEMaterial enters the portfolio only after its gate clears. The console below shows the kind of events that pass through every cycle — an illustrative programme snapshot.
Talk to your partner,
not the broker.
Tell us what you buy, the grade, the volume. We respond within two business days with availability, compliance posture and the documentation package included.