Chinese producer prices, delivered to your factory door.
The New Silk Road, the Serica way — your trusted procurement partner.
The Opportunity is real.
Capturing it is the hard part.
The reason why you can't act on it is structural, not informational.
Hundreds of industrial commodity categories used by European manufacturers are ultimately Chinese-origin materials, accessed through layers of domestic distributors instead of being directly sourced from the supplier at significantly better terms. Most procurement teams know this opportunity exists. Most cannot capture it!
The blocker is not supplier discovery. It is accountability: REACH Only Representative obligation, importer-of-record liability, language and documentation complexity, MOQ mismatches, DG logistics classification, pre-shipment QC, and payment terms that assume a China trading desk. For most SMEs, these barriers are structural — not temporary.
Delivered price arrives stacked with distributor, broker and compliance layers.
The intermediate layers are absorbed by Serica — the buyer pays the material.
// The gap is not the producer's margin. It is the stack between the producer and the buyer — domestic distribution, compliance carry, and SME-scale frictions. Range observed across categories Serica actively monitors; quoted per buyer on request.
Delivered price arrives stacked with distributor, broker and compliance layers.
The intermediate layers are absorbed by Serica — the buyer pays the material.
// The gap is not the producer's margin. It is the stack between the producer and the buyer — domestic distribution, compliance carry, and SME-scale frictions. Range observed across categories Serica actively monitors; quoted per buyer on request.
Execution accountability across the full China–EU trade lane.
Portfolio Match
Grade equivalence confirmed against your reference spec, against a pre-qualified producer shortlist already held in our European portfolio. Landed-cost framework modelled to your delivery country and incoterm — TARIC and REACH posture confirmed for your application.
Compliance Gate
Every shipment passes a documented compliance gate before despatch: REACH posture mapped on the European side, TARIC and trade-defence sweep, producer documentation audit (CoA / SDS / TDS), and pre-shipment QC coordinated through third parties.
European Coordination
Customs documentation coordination and importer-of-record handover preparation, DG logistics where applicable, landed-cost coordination across the lane to your delivery point — through one European counterpart as direct point of contact for the lifetime of the lane.
"Chinese commodity pricing. European coordination. No China expertise required from the buyer."
Five clusters where the China–Europe spread is structural, not cyclical.
We do not carry every category. We carry the categories where qualified supply, REACH posture and structural price spread line up — and we publish where every SKU sits in the qualification programme.
Construction Chemicals
The four core inputs for dry-mix mortar and tile adhesive — under one European counterparty.
- ·HPMC
- ·RDP / VAE Powder
- ·Calcium Formate
- ·PCE Superplasticiser
- ·Sodium Lignosulfonate
Food & Feed Ingredients
Regulated-grade preservatives and additives with the dossier your QA team expects.
- ·Potassium Sorbate
- ·Sodium Metabisulfite
- ·Sorbic Acid
- ·L-Threonine
- ·Xanthan Gum
- + 2 more
Plastics Additives
Filler, carrier and wax inputs that protect masterbatch margin per kilo.
- ·CaCO₃ Masterbatch
- ·PE Wax
- ·CMC / HEC
- ·Zinc Oxide
Silanes & Specialty
Amino, epoxy, vinyl and alkyl silanes from one qualified origin, sealed for moisture.
- ·Aminosilanes
- ·Epoxy Silanes
- ·Vinyl Silanes
- ·Alkyl Silanes
- ·MTES
- + 1 more
Desiccants & Filtration
Molecular sieves, alumina and silica gel — one supply conversation across three applications.
- ·Molecular Sieves
- ·Silica Gel
- ·Activated Alumina
Your material not listed? We assess new categories within 5 business days.
→ Request Assessment
Three phases.
One point of contact.
How a Serica engagement progresses with a buyer — from first sample on the bench, to a validated pilot lot, to programme-scale repeat shipments on a planned cadence.
Offering the best of both worlds.
Serica
Compliance-led China-EU execution
- ✓Factory-level pricing, accessible at European SME scale
- ✓Direct technical line to the qualified Chinese producer — not mediated through a sales desk
- ✓Pre-qualified producers, pre-shipment QC, European-side coordination — included
- ✓Distributor-grade accountability and documentation
Traditional Distributors
Azelis · IMCD · Univar · Brenntag
- ✓Regulatory compliance and documentation
- ✓Established domestic inventory and logistics
- ✓Established buyer relationships
- ✗No China pricing pass-through — full domestic markup
- ✗No China-native supplier intelligence
- ✗Operating costs baked into every price
Marketplaces
Alibaba · Made-in-China · Chemondis
- ✓Supplier discovery at volume
- ✓Price transparency on catalogue items
- ✗No REACH posture mapping or documentation coordination
- ✗No pre-shipment QC or claims accountability
- ✗No DG logistics or landed-cost coordination
- ✗Structurally inadequate for regulated SME procurement
Serica is not competing with distributors on breadth or marketplaces on volume. It fills the intersection — trust, price, and accountability — that neither currently offers for the European industrial SME.
One Inquiry. Two Business Days.
Tell us what you buy, the grade, and your annual volume. We respond with availability, pricing indication, TARIC status, and the documentation package we will provide. No commitment required.