Producer-direct pricing, quoted net delivered to your factory door.
The New Silk Road, the Serica way — your trusted procurement partner.
- REACH OR Obligation → REACH OR Coordination
- Import Liability → Importer-of-Record Coordination
- Documentation Complexity → Documentation Handling
- MOQ Constraints → MOQ Matching
- Pre-shipment QC → Pre-shipment QC
- DG Logistics → DG Logistics Coordination
The Opportunity is real.
Capturing it is the hard part.
The reason why you can't act on it is structural, not informational.
Hundreds of industrial commodity categories used by European manufacturers are ultimately Chinese-origin materials, accessed through layers of domestic distributors instead of being directly sourced from the supplier at significantly better terms. Most procurement teams know this opportunity exists. Most cannot capture it!
The blocker is not supplier discovery. It is accountability: REACH Only Representative obligation, importer-of-record liability, language and documentation complexity, MOQ mismatches, DG logistics classification, pre-shipment QC, and payment terms that assume a China trading desk. For most SMEs, these barriers are structural — not temporary.
Delivered price arrives stacked with distributor, broker and compliance layers.
Distributor and broker layers are removed. Serica coordinates compliance and logistics; you receive one net delivered price.
// The gap is not the producer's margin. It is the stack between the producer and the buyer: domestic distribution, compliance carry and SME-scale frictions. What it is worth to you depends on grade, volume and freight to your plant, so we quote it per buyer as a net delivered cost.
Execution accountability across the full China–EU trade lane.
Portfolio Match
Grade equivalence confirmed against your reference spec, against a pre-qualified producer shortlist already held in our European portfolio. Landed-cost framework modelled to your delivery country and incoterm — TARIC and REACH posture confirmed for your application.
Compliance Gate
Every shipment passes a documented compliance gate before despatch: REACH posture mapped on the European side, TARIC and trade-defence sweep, producer documentation audit (CoA / SDS / TDS), and third-party pre-shipment QC where agreed for the lot.
European Coordination
Customs documentation coordination and importer-of-record handover preparation, DG logistics where applicable, landed-cost coordination across the lane to your delivery point — through one European counterpart as direct point of contact for the lifetime of the lane.
"Chinese commodity pricing. European coordination. No China expertise required from the buyer."
Five clusters where the China–Europe spread is structural, not cyclical.
We do not carry every category. We carry the categories where qualified supply, REACH posture and structural price spread line up — and we publish where every SKU sits in the qualification programme.
Construction Chemicals
The four core inputs for dry-mix mortar and tile adhesive — with one European point of contact.
Food & Feed Ingredients
Regulated-grade preservatives and additives with the dossier your QA team expects.
Plastics Additives
Filler, carrier and wax inputs that protect masterbatch margin per kilo.
Silanes & Specialty
Amino, epoxy, vinyl and alkyl silanes from one qualified origin, sealed for moisture.
Desiccants & Filtration
Molecular sieves, alumina and silica gel — one supply conversation across three applications.
Three ways in — match a listed grade, brief a custom variant, or assess a new category.
Three phases.
One point of contact.
How a Serica engagement progresses with a buyer — from first sample on the bench, to a validated pilot lot, to programme-scale repeat shipments on a planned cadence.
Offering the best of both worlds.
Serica
Compliance-led China-EU execution
- ✓Factory-level pricing, accessible at European SME scale
- ✓Direct technical line to the qualified Chinese producer — not mediated through a sales desk
- ✓Pre-qualified producers and European-side coordination — included. Third-party pre-shipment QC available per lot.
- ✓Distributor-grade accountability and documentation
Traditional Distributors
Large EU chemical distributors
- ✓Regulatory compliance and documentation
- ✓Established domestic inventory and logistics
- ✓Established buyer relationships
- ✗Domestic distribution margin and operating costs in every price
- ✗No China-native supplier intelligence
Marketplaces
Global B2B marketplaces
- ✓Supplier discovery at volume
- ✓Price transparency on catalogue items
- ✗No REACH posture mapping or documentation coordination
- ✗No pre-shipment QC or claims coordination
- ✗No DG logistics or landed-cost coordination
- ✗Not built for regulated SME procurement
Serica is not competing with distributors on breadth or marketplaces on volume. It fills the intersection — trust, price, and accountability — that neither currently offers for the European industrial SME.
One Inquiry. Two Business Days.
Tell us what you buy, the grade, and your annual volume. We respond with availability, an indicative net delivered cost, TARIC and REACH position, and the documentation we will provide once your request is qualified. No commitment required.